AESOP NZ LAUNCH – EVENT & PR

THE OBJECTIVES

Create a highly focused PR campaign to support Aesop, a world renowned skincare brand and their entry into New Zealand, delivering feature coverage and strong consistent brand messages to allow media and readers a greater understanding of Aesop’s ethos and philosophy.

 

THE IDEA

Leverage the Aesop store opening, key products and services and Aesop spokespeople to tell the story in top target media and within key influencer communities. Deliver in-depth feature coverage with a series on media trips to Australia prior to store opening to allow media to get under the skin of the brand.

Identify appropriate groups, organisations and businesses, that would be fitting partners for Aesop and recommend key amenity placements that fit the Aesop brand

 

THE RESULTS

We achieved extensive in-depth brand coverage in target titles Mindfood, Viva, Home and Urbis and cemented supportive and long-lasting relationships with premium lifestyle titles across the board. To date we have reached an audience of 2.7 million. 

ROI of 9/1