DINER EN BLANC AUCKLAND – EVENT, PR & SPONSORSHIP
Diner en Blanc is a global phenomenon held in more than 60 cities around the world. In 2013 Campbell+Co secured the rights to run Diner en Blanc in Auckland. The first DeB Auckland event was held in March 2014 + the second event in February 2015 and the latest installation of DeB Auckland was held on on 6th March 2017
The objective for Campbell+Co was to deliver a genuinely world class public event, on a large scale, alongside globally recognised brand partners.
Campbell+Co’s engagement with Diner en Blanc shows how we think. We aren't constrained by the norm. We want to create an agency culture of being exceptional and doing things differently.
Through Diner en Blanc we have given some of our brand partners one of the most unique event platforms in New Zealand through which to grow their profile and engage with a discerning clientele.
For the Perrier Jouet brand this event has become a landmark activation and has been a key pillar for the brand’s growth in the Auckland market and beyond.