OVERVIEW

The largest pizza chain in New Zealand, Domino's joined forces with the global leader in drone deliveries, Flirtey to launch the first Civil Aviation Authority (CAA) approved commercial drone delivery service in the world. In the second stage of this world leading partnership Domino’s connected people with pizza via CAA- approved trial store-to-door drone deliveries in New Zealand

 

THE OBJECTIVES

Deliver widespread main news coverage in agreed key target media across TV, radio, print and online for Domino’s NZ alongside international media coverage via VNR and phone interviews with key Domino’s spokespeople. Continue to build awareness for the Domino’s brand as more than just pizza, consolidating Domino’s position as a leader in pizza and tech. 

 

THE RESULTS

Coverage was achieved across all key national news outlets including NZ Herald, Stuff, Radio NZ and TVNZ online. The story was also picked up by international media in the UK and US generating widespread awareness of the first door to door pizza delivery.