OVERVIEW

On Sunday 19th February 2017, Land Rover celebrated their second year as the principle sponsor of the Land Rover Polo Open.

This event is the most prestigious Polo event in the country and attracts international players and guests from around the globe.

The alignment between the New Zealand Polo Open and Land Rover is a perfect fit, with the Open showcasing the best talent on offer in the country, alongside the glamour and prestige synonymous with “the sport of kings”, the world over.

 

THE OBJECTIVES

Leverage Land Rover’s Sponsorship of the New Zealand Polo Open by creating a world-class, exclusive experience for key customers, media and key influencers.

 

THE RESULTS

Guest turn out, despite the off-putting weather, was even better than the previous year, demonstrating the enthusiasm around the brand and event. 

With a custom-built two-story marquee and exclusive rooftop bar, the Land Rover marquee was the place everyone wanted to be.

Feedback from guests was extremely positive and no one was left guessing who the principle sponsor of the Open was.