THE OBJECTIVE

To speak to the Magnum ‘Flavour Fanatics’ by partnering with another aspirational brand – Superette, to bring to life the new Magnum Doubles flavours in top target fashion and lifestyle media and with a key focus on driving social media coverage.

 

THE IDEA

Initiate a Superette x Magnum collaboration to promote new Magnum Doubles flavours with 3 x limited edition of Superette Boyfriend pocket shirts inspired by Magnum Doubles flavours. Engage influencers and key media with a creative send out of the shirts and icrecream.

 

THE RESULTS

The hugely successful campaign delivered a PR value of more than $220,000 with coverage secured across key media targets. This included a very strong social media presence with all influencers posting high quality coverage often more than once, using Magnum hashtags, and most featuring the icecream as well as the Magnum x Superette shirt.